40% of Mobile Phone Searches Are Local

Local SEO ROI

Where do you invest your companies marketing dollars for maximum return on investment?

 

What do your customers search for to find you? Are they Googling your company or are they Googling "what your company provides? Overwhelmingly your customers aren't searching for your company... they're searching for what they want. And more of them are not searching from a computer, they're Googling from their phones.

Google dominates 2/3 of total internet searches

 

 

 

 

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Google reports 2 out of 10 search queries from desktop computers are local searches.

Google also reports 40% of all searches done from a mobile phone are local.

 

Google Places, those listings with the Google Reviews and the maps that appear at the top of the "regular" listings, are heavily influenced by customers searching from a smartphone.

Google search results from a phone are often drastically different than search results performed from a home or office desktop computer.

When your prospective customer Google's from a mobile phone, the Google  Places listings take up most of the screen, ditto on your desktop or laptop, but the screen of a smartphone is MUCH smaller.




Because of all of the above, Google Places listings can return a much higher local SEO ROI (return on investment) as compared to investing marketing dollars on improving the ranking of a company in the regular (referred to as the "organic search results").

According to Marissa Mayer of Google "Maps for mobile has surpassed 200 million active users and that mobile makes up 40 percent of all Google Maps usage. She expects next month mobile will surpass a 51 percent share, thus outweighing desktop maps usage" Source: BIA Kelsey

Marissa Mayer

plus.google.com

Marissa Ann Mayer is Vice President of Location and Local Services at Google. She has become one of the public faces of Google, providing a number of press interviews and appearing at events frequently to speak on behalf of the company. Wikipedia

Estimates are the number of monthly local-mobile queries are about 760 million

About the Author

Local SEO Consultant David Bruce Jr of Frederick Web Promotions. SEO Apex Predator for hire. Lawyer SEO Specialist. Connect with David Bruce Jr on Google+

Mobile Google Advertising Consultant David Bruce Jr

Smartphone Google Ranking Improved

 

Frederick Web Promotions 240 397-9804

Feedburner SEO Tip

What is it about a Blog that makes it so very much better than a conventional website?

the simple answer is Google favors fresh content, a static website by it's very nature is NOT fresh news, a blog on the other hand is by it's very nature a news delivery system, it is a press release internally, what happens "under the hood" of a blog makes it into a press release.

And why does a blog "Broadcast" and a static website not?

Why can we Ping a blog but not a plain Jane/ static website?

RSS

that is THE magic elixir that makes a blog a JUGGERNAUT in terms of performing in Google search results.

Just having an RSS feed "sit there" doesn't do you (or the news services that are actively seeking YOUR blog posts) any good.

There are things you can do "TO" an RSS feed (have it run through Google's Feedburner to take advantage of all the free tools and features Google provides) to make sure Google and the hundreds of lessor news sites find YOUR blog posts.

There are also ping sites that you can use to notify that you just made a new post.

by default almost every blog platform under the sun pings just one ping site:

weblogs.com

Running your RSS feed "through" Feedburner means having your RSS feed registered with Feedburner, then having your feed "redirected" to Feedburner, resulting in the following:

Google wants to make sure it has the latest breaking "news" on any topic, you want Google to view YOU as THE AUTHORITY in your genre... you want to "scoop" your competition.

Think of this as you are now in the news publishing industry - if you want to rank in Google you've got to give Google what it needs, Give Google what it wants, and what it wants is to have the "freshest content" in any genre.

Translation? Google wants to know about every new chunk of information so it can ensure it has the scoop on it's competition (Bing and Yahoo)

You want something from Google? (doesn't everybody?)

Give Google what it wants.

Make SURE Google finds YOUR CONTENT FIRST

Contact Frederick Web Promotions

Call David Bruce at 240 397-9804

Facebook's Spam Filter= no interaction? no one see's your posts

Almost Every Business Needs a Company Facebook Page... right now

I'm NOT talking about a Personal Facebook Profile
A Facebook Business Page is a totally differentl animal

The contents of a personal Facebook PROFILE are NOT searchable by Google, Facebook blocks Google, other Facebook users can see as much or as little of your postings on a personal Facebook page but none of the contents (posts you make, replies to your friends posts, comments other people make on your profile) none of that is going to show up in Google

BUT if you WANT google to see your marketing message and you post THAT message within a COMPANY Facebook Page, Google will see that. Some companies are even using a Facebook business page in lieu of a standard website!


Facebook Spam Filters or...Facebook Oblivion

Facebook Business Page Interaction is absolutely necessary if you want Facebook to allow your content to be distributed not ONLY to your fans but to the friends of fans (friends of friends is a whole lotta eyeballs on your offer)

Got a company facebook page? I'm finding that if you don't "bribe" people (offer value isn't really bribing) they wont "say something" or interact... no interaction = you company facebook notes are NOT going out to the News Feed
The Facebook News Feed is "friends of friends"
... that's a WHOLE LOTTA EyeBalls on your posts if you make it to the News Feed

Let's say you've got 200 FB friends, well those 200 friends have anywhere from a dozen friends of thier own to possibly 1000's of friends.
What you post to YOUR wall, shows up on THEIR walls... it also shows up in their News Feed.

Facebook spam filters look to see what should be CUT from the bigger News Feed, the algorithm will not allow spammy content to bother the wider public. If you broadcast "useless" ads, they ARE showing up on your friends walls, but they might not be displayed on those same friends news feed.

I've found out if you DON'T have interactive conversation... Facebook is burying your broadcast. No interaction= Facebook oblivion

Vanity URLS are your first priority
Facebook recently lowered the number of fans a Facebook Business Page needs to be eligible for a custom (vanity) url. From 100 down to only 25 fans. So... the first thing a company Facebook page needs to rid itself of the /pages/your-company-name?122548 (string of numbers) is to get at least 25 fans, by hook or crook, even if those first 25 fans are your cousins, your employees, people you don't even like:)

What you want is to be eligible to have Your Facebook Business Page get a vanity url

Ranking Portfolio for Google Local Business Listing

Here are lists of several of our clients search results, this is exactly what results I’m talking about providing for your Google rankings for the keywords:

Roofing in San Antonio

Note: you do not have to take my word for any of this, call each business owner and ask them if they got a return on investment

Auto upholstery Frederick Maryland

http://www.google.com/search?hl=en&source=hp&q=auto+upholstery+frederick+maryland

(our client is Joe’s Upholstery Shop, you can call Don Jenkins (current owner) at 301 662-5006

Auto upholstery Frederick Md

http://www.google.com/search?hl=en&q=auto+upholstery+frederick+md

David Bruce Jr

Frederick Web Promotions

Frederick Maryland

240 397-9804

Twitter As Ad Blaster? How's That Working Out For Ya?

How Is Your Business Using Twitter?

As an ad blaster?

Do you send constant tweets of your offerings?

To many small businesses, twitter is seen as an extra free way to get your message across, to "get eyeballs on your offer"

Trouble is... you're spamming the hell out of your followers.
People no longer want or even NEED advertising, not traditional advertising anyway.

Google has permanently altered the publics habits and altered it so completely traditional advertising is dead and buried.

when you “PUSH” your ad on someone… it doesn’t make em want to buy, it actually pisses them off.

When they’re ready to buy: They fire up their computer, go to http://www.google.com and do their research… at this point THEY ARE READY TO BUY

They are NOT READY TO BUY unless and until they’ve go to Google to scope things out.

People who are ready to buy, have their credit card handy but first…

they’ve got to check and see if there are any complaints about “company X”, or reviews about “Product Y”, or lawsuits about “company Z”

Don’t take my word for this… see for yourself here:
Why Advertising Fails.

1. Consumers do not trust advertising
2. Consumers do not want to view advertising
3. 
   

   Consumers do not need advertising

The Ages Old Model of Pushing an ad on someone when they’re looking for something else no longer produces sales… it simply pisses people off.

So what we do if we need to sell something?

Someone’s Got to Answer The Twitter

Now Hiring: Twitterceptionist!
Now I’ve got a new job classification: Social Media Optimization in addition to Search Engine Optimization

David Bruce Jr of Frederick Web Promotions
SEO Apex Predator For Hire
785 Wembly Dr, Frederick, Md 21701
http://www.frederickwebpromotions.com

240 397-9804

http://www.linkedin.com/in/marylandsearchenginemarketing

Local Search Tactics, What Closes The Sale?

If you're talking about internet advertising you're talking about Google.

Google is the whole ball of wax, it's useful to be "listed" in Bing and Yahoo but if you want to put cold hard cash in your local store's cash register you want to be Ranked Well in Google...

Google Local that is.

You're reading this because you do business in Maryland (or you'd like to)

What do the prospective customers do when they go shopping? The search online.

What do they search for? Typically they do research, they're looking for information on, background information on what ever product or service they need.

They are NOT buying at this point, they are in the mood for ensuring they make a good purchasing decision, they've are comparing price, how close the source is if they have to take it back, the reputation of the source.

If you're attempting to close a sale from one visit to your website you are dreaming.

You need to collect the email addresses of your visitors and close the sale by getting them on your email list.

Kinda like this:

David Bruce Jr

Frederick Web Promotions

Local Google Advertising Consultant

Local Google Ranking

Local Organic Search Ranking

http://www.frederickwebpromotions.com

240 397-9804

Contact Frederick Web Promotions

What is Search Engine Optimization?

How Important is Search Engine Optimization?

Most people who have an small business and a company website for that local business have heard about search engine optimization but the unfortunate thing is, very few people realize exactly how powerful of a tool it can be. Some people who own websites may be doing well with them and they don't worry about optimizing for the search engines at all. They can be getting traffic from social media or perhaps they are purchasing traffic from a variety of different sources online. It really doesn't matter, however, because the simple fact of the matter is, you are losing a lot of money if you're not optimizing your website for the search engines properly.

There are a number of different ways that this can be illustrated but let's use a local store as our classic example. There are two different groups of people that might be coming into your store on a Saturday afternoon, one group would simply be what could be considered tire kickers and they are only looking with mild interest at the things that are on the shelves. The second group of people, on the other hand, is looking for something that is very specific and they are already holding their money in their hands.

If you had to choose one of these two groups to have coming into your website, which one would it be? Of course, the answer is rather obvious and this is exactly what optimizing your webpages for the search engines is going to give to you. It honestly is that good.

Search engine optimization is done in a rather easy way but it does require that you learn a little bit about it, and it's very, very time consuming. There have been books that have been written on the subject and they do some good if you read them but for the most part, you just need to concentrate on two different areas.

Your on-site optimization is done directly on the webpages and the off-site optimization are links that are coming back into your website.

Doing on-site optimization does not really take much explanation. Look for keywords that are actually being used on the Internet and include them on the pages that are on your website. Make sure that they are included in key areas, however, such as the title tag and then use them naturally throughout the page. Be careful not to stuff the keyword too often as it can be considered spamming.

Optimizing your local company website (or company blog) off of the Internet is a little bit different than that. You need to get incoming links from a variety of different sources in order for your page to truly be considered optimized properly. There are so many different ways for you to do this but it is easier if you start with things such as article marketing and social bookmarking. One other thing that you might do is to write controversial information in order to pull in natural links.

Yes, search engine optimization is going to take a little bit of work on your part but getting that traffic for free from the search engines is going to make all the work that you put into it well worth it. It can help to pull in so much additional traffic to your website that it may overwhelm you at times but in the long run, what is really going to do is to push your business to the next level.

Author: Jack Miller Visit his website for a comprehensive review of SEO Elite

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Local Google Advertising by Frederick Web Promotions

On page optimization for improved ranking of your company website in Local Google Search Results. Improvement of ranking within both local organic search listings AND improvement of ranking in Google Local Business Listings.

Off page industrial strength back link building services available.

Call >David Bruce Jr at 240 397-9804

davidbrucejr@frederickwebpromotions.com