40% of Mobile Phone Searches Are Local

Local SEO ROI

Where do you invest your companies marketing dollars for maximum return on investment?

 

What do your customers search for to find you? Are they Googling your company or are they Googling "what your company provides? Overwhelmingly your customers aren't searching for your company... they're searching for what they want. And more of them are not searching from a computer, they're Googling from their phones.

Google dominates 2/3 of total internet searches

 

 

 

 

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Google reports 2 out of 10 search queries from desktop computers are local searches.

Google also reports 40% of all searches done from a mobile phone are local.

 

Google Places, those listings with the Google Reviews and the maps that appear at the top of the "regular" listings, are heavily influenced by customers searching from a smartphone.

Google search results from a phone are often drastically different than search results performed from a home or office desktop computer.

When your prospective customer Google's from a mobile phone, the Google  Places listings take up most of the screen, ditto on your desktop or laptop, but the screen of a smartphone is MUCH smaller.




Because of all of the above, Google Places listings can return a much higher local SEO ROI (return on investment) as compared to investing marketing dollars on improving the ranking of a company in the regular (referred to as the "organic search results").

According to Marissa Mayer of Google "Maps for mobile has surpassed 200 million active users and that mobile makes up 40 percent of all Google Maps usage. She expects next month mobile will surpass a 51 percent share, thus outweighing desktop maps usage" Source: BIA Kelsey

Marissa Mayer

plus.google.com

Marissa Ann Mayer is Vice President of Location and Local Services at Google. She has become one of the public faces of Google, providing a number of press interviews and appearing at events frequently to speak on behalf of the company. Wikipedia

Estimates are the number of monthly local-mobile queries are about 760 million

About the Author

Local SEO Consultant David Bruce Jr of Frederick Web Promotions. SEO Apex Predator for hire. Lawyer SEO Specialist. Connect with David Bruce Jr on Google+

Mobile Google Advertising Consultant David Bruce Jr

Smartphone Google Ranking Improved

 

Frederick Web Promotions 240 397-9804

Local Search Tactics, What Closes The Sale?

If you're talking about internet advertising you're talking about Google.

Google is the whole ball of wax, it's useful to be "listed" in Bing and Yahoo but if you want to put cold hard cash in your local store's cash register you want to be Ranked Well in Google...

Google Local that is.

You're reading this because you do business in Maryland (or you'd like to)

What do the prospective customers do when they go shopping? The search online.

What do they search for? Typically they do research, they're looking for information on, background information on what ever product or service they need.

They are NOT buying at this point, they are in the mood for ensuring they make a good purchasing decision, they've are comparing price, how close the source is if they have to take it back, the reputation of the source.

If you're attempting to close a sale from one visit to your website you are dreaming.

You need to collect the email addresses of your visitors and close the sale by getting them on your email list.

Kinda like this:

David Bruce Jr

Frederick Web Promotions

Local Google Advertising Consultant

Local Google Ranking

Local Organic Search Ranking

http://www.frederickwebpromotions.com

240 397-9804

Contact Frederick Web Promotions