Local SEO ROI
Where do you invest your companies marketing dollars for maximum return on investment?
What do your customers search for to find you? Are they Googling your company or are they Googling "what your company provides? Overwhelmingly your customers aren't searching for your company... they're searching for what they want. And more of them are not searching from a computer, they're Googling from their phones.
Google dominates 2/3 of total internet searches
Google reports 2 out of 10 search queries from desktop computers are local searches.
Google also reports 40% of all searches done from a mobile phone are local.
Google Places, those listings with the Google Reviews and the maps that appear at the top of the "regular" listings, are heavily influenced by customers searching from a smartphone.
Google search results from a phone are often drastically different than search results performed from a home or office desktop computer.
When your prospective customer Google's from a mobile phone, the Google Places listings take up most of the screen, ditto on your desktop or laptop, but the screen of a smartphone is MUCH smaller.
Because of all of the above, Google Places listings can return a much higher local SEO ROI (return on investment) as compared to investing marketing dollars on improving the ranking of a company in the regular (referred to as the "organic search results").
According to Marissa Mayer of Google "Maps for mobile has surpassed 200 million active users and that mobile makes up 40 percent of all Google Maps usage. She expects next month mobile will surpass a 51 percent share, thus outweighing desktop maps usage" Source: BIA Kelsey
Marissa Ann Mayer is Vice President of Location and Local Services at Google. She has become one of the public faces of Google, providing a number of press interviews and appearing at events frequently to speak on behalf of the company. Wikipedia
Estimates are the number of monthly local-mobile queries are about 760 million