Monday, July 26, 2010

Facebook's Spam Filter= no interaction? no one see's your posts

Almost Every Business Needs a Company Facebook Page... right now

I'm NOT talking about a Personal Facebook Profile
A Facebook Business Page is a totally differentl animal

The contents of a personal Facebook PROFILE are NOT searchable by Google, Facebook blocks Google, other Facebook users can see as much or as little of your postings on a personal Facebook page but none of the contents (posts you make, replies to your friends posts, comments other people make on your profile) none of that is going to show up in Google

BUT if you WANT google to see your marketing message and you post THAT message within a COMPANY Facebook Page, Google will see that. Some companies are even using a Facebook business page in lieu of a standard website!

Facebook Spam Filters or...Facebook Oblivion
Facebook Business Page Interaction is absolutely necessary if you want Facebook to allow your content to be distributed not ONLY to your fans but to the friends of fans (friends of friends is a whole lotta eyeballs on your offer)
Got a company facebook page? I'm finding that if you don't "bribe" people (offer value isn't really bribing) they wont "say something" or interact... no interaction = you company facebook notes are NOT going out to the News Feed
The Facebook News Feed is "friends of friends"
... that's a WHOLE LOTTA EyeBalls on your posts if you make it to the News Feed

Let's say you've got 200 FB friends, well those 200 friends have anywhere from a dozen friends of thier own to possibly 1000's of friends.
What you post to YOUR wall, shows up on THEIR walls... it also shows up in their News Feed.

Facebook spam filters look to see what should be CUT from the bigger News Feed, the algorithm will not allow spammy content to bother the wider public. If you broadcast "useless" ads, they ARE showing up on your friends walls, but they might not be displayed on those same friends news feed.

I've found out if you DON'T have interactive conversation... Facebook is burying your broadcast. No interaction= Facebook oblivion
Vanity URLS are your first priority
Facebook recently lowered the number of fans a Facebook Business Page needs to be eligible for a custom (vanity) url. From 100 down to only 25 fans. So... the first thing a company Facebook page needs to rid itself of the /pages/your-company-name?122548 (string of numbers) is to get at least 25 fans, by hook or crook, even if those first 25 fans are your cousins, your employees, people you don't even like:)

What you want is to be eligible to have Your Facebook Business Page get a vanity url

Thursday, April 15, 2010

Ranking Portfolio for Google Local Business Listing

Here are lists of several of our clients search results, this is exactly what results I’m talking about providing for your Google rankings for the keywords:
Roofing in San Antonio

Note: you do not have to take my word for any of this, call each business owner and ask them if they got a return on investment

Auto upholstery Frederick Maryland

(our client is Joe’s Upholstery Shop, you can call Don Jenkins (current owner) at 301 662-5006

Auto upholstery Frederick Md

David Bruce Jr
Frederick Web Promotions
Frederick Maryland

240 397-9804

Friday, March 26, 2010

Twitter As Ad Blaster? How's That Working Out For Ya?

How Is Your Business Using Twitter?

As an ad blaster?
Do you send constant tweets of your offerings?

To many small businesses, twitter is seen as an extra free way to get your message across, to "get eyeballs on your offer"

Trouble is... you're spamming the hell out of your followers.
People no longer want or even NEED advertising, not traditional advertising anyway.

Google has permanently altered the publics habits and altered it so completely traditional advertising is dead and buried.

when you “PUSH” your ad on someone… it doesn’t make em want to buy, it actually pisses them off.
When they’re ready to buy: They fire up their computer, go to and do their research… at this point THEY ARE READY TO BUY
They are NOT READY TO BUY unless and until they’ve go to Google to scope things out.
People who are ready to buy, have their credit card handy but first…
they’ve got to check and see if there are any complaints about “company X”, or reviews about “Product Y”, or lawsuits about “company Z”
Don’t take my word for this… see for yourself here:
Why Advertising Fails.
  1. Consumers do not trust advertising
  2. Consumers do not want to view advertising

  3. Consumers do not need advertising

The Ages Old Model of Pushing an ad on someone when they’re looking for something else no longer produces sales… it simply pisses people off.
So what we do if we need to sell something?

Someone’s Got to Answer The Twitter

Now Hiring: Twitterceptionist!
Now I’ve got a new job classification: Social Media Optimization in addition to Search Engine Optimization
David Bruce Jr of Frederick Web Promotions
SEO Apex Predator For Hire
785 Wembly Dr, Frederick, Md 21701

240 397-9804