Ecommerce Purchases on the increase.

Not much but it is UP.

According to Industry Tracking Firm Coremetrics
The figures for number of items purchased online and the total dollar volume of online purchases increased in both December 2008 and January 2009.

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Order dollar value up
January was a month of casual browsing, with limited purchases at online retailers, according to a report from marketing firm Coremetrics

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Some categories are actually doing a good job of attracting consumers. And when we look at the average number of items per online order, we see that those consumers who actually decided to buy online bought more items for a higher total dollar amount."

Compared to December 2008, the average number of items that consumers purchased per order increased 23 percent in the online retail category as a whole. The average dollar value of those orders also rose by 8 percent.

Home goods retailers were successful at getting fewer shoppers to buy more items for a higher total dollar value as they saw a 26 percent increase in the average number of items per order. In addition, they nearly saw a 41 percent increase in the average value of those orders.

Health and beauty retailers reported a 5 percent jump in browser sessions and a 22 percent increase in the average number of items per order. However the average order value decreased by 5 percent.