Wednesday, September 2, 2009

What is Search Engine Optimization?

How Important is Search Engine Optimization?

Most people who have an small business and a company website for that local business have heard about search engine optimization but the unfortunate thing is, very few people realize exactly how powerful of a tool it can be. Some people who own websites may be doing well with them and they don't worry about optimizing for the search engines at all. They can be getting traffic from social media or perhaps they are purchasing traffic from a variety of different sources online. It really doesn't matter, however, because the simple fact of the matter is, you are losing a lot of money if you're not optimizing your website for the search engines properly.

There are a number of different ways that this can be illustrated but let's use a local store as our classic example. There are two different groups of people that might be coming into your store on a Saturday afternoon, one group would simply be what could be considered tire kickers and they are only looking with mild interest at the things that are on the shelves. The second group of people, on the other hand, is looking for something that is very specific and they are already holding their money in their hands.

If you had to choose one of these two groups to have coming into your website, which one would it be? Of course, the answer is rather obvious and this is exactly what optimizing your webpages for the search engines is going to give to you. It honestly is that good.

Search engine optimization is done in a rather easy way but it does require that you learn a little bit about it, and it's very, very time consuming. There have been books that have been written on the subject and they do some good if you read them but for the most part, you just need to concentrate on two different areas.
Your on-site optimization is done directly on the webpages and the off-site optimization are links that are coming back into your website.
Doing on-site optimization does not really take much explanation. Look for keywords that are actually being used on the Internet and include them on the pages that are on your website. Make sure that they are included in key areas, however, such as the title tag and then use them naturally throughout the page. Be careful not to stuff the keyword too often as it can be considered spamming.
Optimizing your local company website (or company blog) off of the Internet is a little bit different than that. You need to get incoming links from a variety of different sources in order for your page to truly be considered optimized properly. There are so many different ways for you to do this but it is easier if you start with things such as article marketing and social bookmarking. One other thing that you might do is to write controversial information in order to pull in natural links.
Yes, search engine optimization is going to take a little bit of work on your part but getting that traffic for free from the search engines is going to make all the work that you put into it well worth it. It can help to pull in so much additional traffic to your website that it may overwhelm you at times but in the long run, what is really going to do is to push your business to the next level.
Author: Jack Miller Visit his website for a comprehensive review of SEO Elite

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