Friday, March 27, 2009

Search Engine Optimization for MD small business

Contact Frederick Web Promotions

Put a conventional website up against a well constructed blog and the blog will crush the website in Google rankings every time. A website doesn't stand a chance.

Websites "are" in Google, blogs PERFORM in Google.
If you've just stumbled onto this RSS feed and remember to subscribe to Maryland Internet Advertising on Blogger via Email to ensure you can enjoy the latest post(s).

SEO or Search Engine Optimization= I get you to occupy the high ground (useful in any battlefield situation) what YOU do with the high ground is up to you. (if your sales copy sucks or your offer sucks I cant do anything about that, all I did was get you to out rank your competitor) You paid me for that and I gave it to you. the rest is up to you

SEM or Search Engine Marketing= I get you to occupy the high ground and once that's done we continue to test (split test) conversion rates. tweak copy, tweak keywords, find out what people are actually BUYING and give them that.
Obviously that costs quite a bit more.

SEO costs are relative to the value of the high ground and not relative to work required
SEM costs are man hours+ knowing where to 'knock'. Man hours are just as expensive as a lawyer firm hiring a team to work on a case

Technorati Tags:

Technorati Tags:

Technorati Tags:

Call David Bruce at 240 397-9804